INTRODUCTION TO INTERNATIONAL BUSINESS

By the end of the course, you will be able to:

• Identify and explain the elements and features of international business environment.
• Identify and explain the basic concepts, theories and approaches in the areas international management, international human resource management and cross-cultural management, international marketing and international entrepreneurship.
• Understand how the above-mentioned basic concepts, theories and approaches related to specific business cases and company strategies.

The subjects covered on the course include international management, international marketing, international human resource management and international entrepreneurship. Also, there will be one session given by the representative from an international company; this will help students to connect different aspects of international business together.

Timetable:

1. Introduction to the course (4 March 2024, 14:00-17:00, EET)
2. Cross Cultural Management (6 March 2024, 15:00-17:00, EET)
3. International Human Resource Management & Cross Cultural  Management (8 March 2024, 15:00-17:00, EET)
4. International Marketing (11 March 2024, 15:00-17:00, EET)
5. International Entrepreneurship (13 March 2024, 15:00-17:00, EET)
6. International Sustainability (15 March 2024, 15:00-17:00, EET)

• EUNICE student: enrolled as a student (Bachelors, Masters or PhD) in one of the universities of EUNICE European University alliance.
• B2 level of English.

Study Level: Bachelor

• Submit your application via the button ‘Apply Now’.
• Please keep in mind that the number of participants could be limited for each course. Application does not guarantee enrolment in the course.
• The course participants will be selected based on criteria specified in the study guide.
• Your home university will inform you whether you have been accepted and provide further information about the next steps.

Specific instructions in some universities:

• BTU students: for questions about enrolment and recognition at your university, you can visit this website or contact Bernd.Groll@b-tu.de
• UC students: except for the Language courses, in order to ask for ECTS recognition at your university, you must also apply at the internal UC Virtual Mobility call available from 10 July 2023.
• UVAASA students: click here to know more about this course’s ECTS recognition at your university.
• UPHF students: make sure to ask the approval of your director of studies (responsable pédagogique) before applying. For any question, you can contact the EUNICE office: eunice@uphf.fr
• KU students: all students apply via UniversityAdmissions. Find more information here: apply to master’s (universityadmissions.se) and here: bachelor’s requirements (universityadmissions.se)
• UoP students: for questions about enrolment and recognition please consult  the responsible person  at your university (Director of Studies or ECTS coordinator) or contact a.vogopoulou@go.uop.gr

Any question? Contact your EUNICE courses coordinator.