{"id":66744,"date":"2026-10-29T18:11:54","date_gmt":"2026-10-29T17:11:54","guid":{"rendered":"https:\/\/eunice-university.eu\/?post_type=courses&#038;p=66744"},"modified":"2026-10-30T09:58:19","modified_gmt":"2026-10-30T08:58:19","slug":"microcredential-startup-basics-from-idea-generation-to-bussiness-planning","status":"publish","type":"courses","link":"https:\/\/eunice-university.eu\/el\/course\/microcredential-startup-basics-from-idea-generation-to-bussiness-planning\/","title":{"rendered":"Lifelong Learning \u2014 Startup Basics: From Idea Generation to Bussiness Planning"},"featured_media":66743,"parent":0,"template":"","course_studylvl":[1893,1829,1830,1831,4372,3314],"course_category":[778],"teaching":[446],"course_tag":[1158,4377],"branch":[457],"class_list":["post-66744","courses","type-courses","status-publish","has-post-thumbnail","course_studylvl-staff","course_studylvl-bachelor","course_studylvl-master","course_studylvl-phd","course_studylvl-professionals","course_studylvl-teachers-researchers","course_category-1-to-3-ects-credits","teaching-online-live","course_tag-entrepreneurship","course_tag-microcredential","branch-soft-skills-global-competences"],"acf":{"description":"The EUNICE Lifelong Learning Microcredential in <em>Startup Basics: From Idea Generation to Bussiness Planning,<\/em> introduces participants to the fundamentals of entrepreneurship and business creation. Participants will learn how to generate and evaluate business ideas, design a business model, identify customers and channels, prepare a basic financial plan, and communicate their project through an effective pitch.","programme":"The content of the course consists of <strong>six units<\/strong>:\r\n<ol>\r\n \t<li>Idea generation<\/li>\r\n \t<li>Business model<\/li>\r\n \t<li>Customers and channels<\/li>\r\n \t<li>Financial Plan<\/li>\r\n \t<li>Pitch<\/li>\r\n<\/ol>\r\n<strong>Learning outcomes:<\/strong>\r\n\r\nUpon successful completion of the course, participants will be able to:\r\n- Generate and assess business ideas.\r\n- Understand the key stages of the entrepreneurial process.\r\n- Design a basic business model.\r\n- Identify target customers and distribution channels.\r\n- Prepare a simple financial plan.\r\n- Deliver an effective business pitch.\r\n- Apply creativity, teamwork, and entrepreneurial thinking skills.\r\n\r\n<a href=\"https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Lifelong-learning-Study-Guide-Start-Up-Basics.pdf\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone wp-image-46846 size-full\" src=\"https:\/\/eunice-university.eu\/wp-content\/uploads\/2025\/03\/Course-STUDY-GUIDE-1.png\" alt=\"Course Study Guide - download button\" width=\"150\" height=\"150\" \/><\/a>\r\n\r\n&nbsp;","prerequisites":"<ul>\r\n \t<li>Students must have an accredited minimum <strong>English<\/strong> language proficiency level of<strong> B1<\/strong> (CEFR).<\/li>\r\n \t<li><strong>No other<\/strong> previous courses or specific academic prerequisites <strong>are required<\/strong> to enrol in this course.<\/li>\r\n<\/ul>\r\nThis course is primarily aimed at university students from all academic disciplines who are interested in developing entrepreneurial skills and exploring business creation as a potential career path. It is also open to recent graduates, early-career professionals, and other individuals wishing to gain a basic understanding of entrepreneurship, business models, customer identification, financial planning, and pitching. No previous knowledge of entrepreneurship is required.","enrolment":"<ul>\r\n \t<li>Submit your application via the <strong>button \u2018Apply Now\u2019<\/strong>.<\/li>\r\n \t<li>Please keep in mind that the number of participants could be limited for each course. <strong>Application does not guarantee enrolment in the course<\/strong>.<\/li>\r\n \t<li><strong>Application Results:<\/strong>\r\n<ul>\r\n \t<li>After the applications deadline and before the start date of the course, applicants will receive an <strong>email<\/strong> informing them of the outcome of their application: accepted, rejected, or placed on the waiting list.<\/li>\r\n \t<li>Selection will be based on the <strong>prerequisites specified in the study guide<\/strong>, the suitability of the applicant\u2019s profile according to the instructors\u2019 criteria, and the order in which applications were submitted.<\/li>\r\n \t<li>Queries can be directed to: <strong><a href=\"mailto:eunice@unican.es\">eunice@unican.es<\/a><\/strong><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li><strong>Payment Method:<\/strong>\r\n<ul>\r\n \t<li>Microcredentials are <strong>FREE<\/strong> for the EUNICE Community (students enrolled and staff in the <a href=\"https:\/\/eunice-university.eu\/erasmus-student-physical-mobility\/\">ten partner universities<\/a>).<\/li>\r\n \t<li>External participants who are accepted onto a course will receive an individual email with payment instructions. They will be charged the <strong>fee specified for each course<\/strong>.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>","immersion_pack":"Microcredentials are <strong>FREE<\/strong> for the EUNICE Community (students enrolled and staff in the <a href=\"https:\/\/eunice-university.eu\/erasmus-student-physical-mobility\/\">ten partner universities<\/a>).","apply_now":"","mooc":false,"bip":false,"resume":"The perfect starting point for anyone interested in entrepreneurship, innovation and business creation","deadline":"20261115","start_date":"20261118","ending_date":"20261216","timetable":"Online live classes on Wednesdays, 15:00 - 17:00 CET\r\n\r\n&nbsp;","accreditation":1,"microcredential":true,"learning_hours":10,"fee":25,"collaboration":"<a href=\"https:\/\/www.cise.es\/home\/\">CISE \u00b7 Santander International Entrepreneurship Centre<\/a>","competencies":{"show_competencies":true,"problem_solving":"green","teamworking":"green","communication":"green","self-management":"green","cognitive_flexibility":"green","digital_competence":"red","technical_competence":"red","global_intercultural_competence":"red"},"form":[66071],"host_university":"","nomination_deadline":null,"max_students":""},"uagb_featured_image_src":{"full":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice.jpg",1061,1500,false],"thumbnail":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-150x150.jpg",150,150,true],"medium":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-212x300.jpg",212,300,true],"medium_large":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-768x1086.jpg",768,1086,true],"large":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-724x1024.jpg",724,1024,true],"1536x1536":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice.jpg",1061,1500,false],"2048x2048":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice.jpg",1061,1500,false],"portfolio-thumb":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-600x403.jpg",600,403,true],"nectar_small_square":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-140x140.jpg",140,140,true],"portfolio-thumb_large":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-900x604.jpg",900,604,true],"portfolio-thumb_small":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-400x269.jpg",400,269,true],"portfolio-widget":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-100x100.jpg",100,100,true],"wide":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-1000x500.jpg",1000,500,true],"wide_photography":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-900x600.jpg",900,600,true],"wide_small":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-670x335.jpg",670,335,true],"regular":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-500x500.jpg",500,500,true],"regular_small":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-350x350.jpg",350,350,true],"tall":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-500x1000.jpg",500,1000,true],"wide_tall":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-1000x1000.jpg",1000,1000,true],"large_featured":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-1061x770.jpg",1061,770,true],"medium_featured":["https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/10\/Microcredential-startup-basics-eunice-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Ceballos 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