{"id":65903,"date":"2026-09-10T11:31:20","date_gmt":"2026-09-10T09:31:20","guid":{"rendered":"https:\/\/eunice-university.eu\/course\/microcredential-consumer-behaviour-ai-tools-and-sustainable-destination-strategies\/"},"modified":"2026-10-01T11:09:40","modified_gmt":"2026-10-01T09:09:40","slug":"microcredential-consumer-behaviour-ai-tools-and-sustainable-destination-strategies","status":"publish","type":"courses","link":"https:\/\/eunice-university.eu\/it\/course\/microcredential-consumer-behaviour-ai-tools-and-sustainable-destination-strategies\/","title":{"rendered":"Microcredential \u2014 Consumer Behaviour, AI Tools and Sustainable Destination Strategies"},"featured_media":66042,"parent":0,"template":"","course_studylvl":[1893,1829,1830,1831,4372,3314],"course_category":[778],"teaching":[446],"course_tag":[1110,4381,4377,4382],"branch":[550],"class_list":["post-65903","courses","type-courses","status-publish","has-post-thumbnail","course_studylvl-staff","course_studylvl-bachelor","course_studylvl-master","course_studylvl-phd","course_studylvl-professionals","course_studylvl-teachers-researchers","course_category-1-to-3-ects-credits","teaching-online-live","course_tag-ai","course_tag-consumer-behaviour","course_tag-microcredential","course_tag-sustainable-destinations","branch-sustainable-development"],"acf":{"description":"During the EUNICE Microcredential in <em>Smart Tourism Marketing Lab: Consumer Behaviour, AI Tools and Sustainable Destination Strategies<\/em>, students will learn to develop responsible marketing strategies and use AI and data-driven tools to support sustainable tourism destinations.","programme":"The content of the course consists of six units:\r\n<ol>\r\n \t<li>Smart Tourism Destinations: Concepts, Challenges and Stakeholders.<\/li>\r\n \t<li>Consumer Behaviour and the Sustainable Tourist.<\/li>\r\n \t<li>AI &amp; Digital Tools for Tourism: From Theory to Practice.<\/li>\r\n \t<li>Data-Driven Marketing for Sustainable Tourism.<\/li>\r\n \t<li>Designing Responsible Visitor Experiences (with industry guests).<\/li>\r\n \t<li>Applied Project: Smart Tourism Action Pack.<\/li>\r\n<\/ol>\r\n<a href=\"https:\/\/eunice-university.eu\/wp-content\/uploads\/2026\/07\/SG_Microcredential_Cons-Behaviour.pdf\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone wp-image-46846 size-full\" src=\"https:\/\/eunice-university.eu\/wp-content\/uploads\/2025\/03\/Course-STUDY-GUIDE-1.png\" alt=\"Course Study Guide - download button\" width=\"150\" height=\"150\" \/><\/a>\r\n\r\nOnline live classess.","prerequisites":"<ul>\r\n \t<li>No specific prior course is required.<\/li>\r\n \t<li>The microcredential is open to Bachelor's, Master's and Doctoral students and to professionals with an interest in tourism, marketing, business or related fields.<\/li>\r\n \t<li>Participants should have sufficient English proficiency to follow the couse.<\/li>\r\n \t<li>Basic digital literacy is expected; no advanced programming or AI expertise is required.<\/li>\r\n<\/ul>","enrolment":"<ul>\r\n \t<li>Submit your application via the <strong>button \u2018Apply Now\u2019<\/strong>.<\/li>\r\n \t<li>Please keep in mind that the number of participants could be limited for each course. <strong>Application does not guarantee enrolment in the course<\/strong>.<\/li>\r\n \t<li><strong>Application Results:<\/strong>\r\n<ul>\r\n \t<li>After the applications deadline and before the start date of the course, applicants will receive an <strong>email<\/strong> informing them of the outcome of their application: accepted, rejected, or placed on the waiting list.<\/li>\r\n \t<li>Selection will be based on the <strong>prerequisites specified in the study guide<\/strong>, the suitability of the applicant\u2019s profile according to the instructors\u2019 criteria, and the order in which applications were submitted.<\/li>\r\n \t<li>Queries can be directed to: <strong><a href=\"mailto:eunice@unican.es\">eunice@unican.es<\/a><\/strong><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li><strong>Payment Method:<\/strong>\r\n<ul>\r\n \t<li>Microcredentials are <strong>FREE<\/strong> for the EUNICE Community (students enrolled and staff in the <a href=\"https:\/\/eunice-university.eu\/erasmus-student-physical-mobility\/\">ten partner universities<\/a>).<\/li>\r\n \t<li>External participants who are accepted onto a course will receive an individual email with payment instructions. They will be charged the <strong>fee specified for each course<\/strong>.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>","immersion_pack":"Microcredentials are <strong>FREE<\/strong> for the EUNICE Community (students enrolled and staff in the <a href=\"https:\/\/eunice-university.eu\/erasmus-student-physical-mobility\/\">ten partner universities<\/a>).","apply_now":"","mooc":false,"bip":false,"resume":"Learn to turn tourism challenges into smarter, more sustainable visitor strategies with marketing, data and AI.","deadline":"20261023","start_date":"20261130","ending_date":"20261228","timetable":"","accreditation":1,"microcredential":true,"learning_hours":25,"fee":50,"collaboration":"<a href=\"https:\/\/go.sulzer.com\/bluebox\" target=\"_blank\" rel=\"noopener\">Sulzer 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