INTRODUCTION TO INTERCULTURAL COMMUNICATION IN BUSINESS AND POLITICS

The aim of this course is to familiarize its participants with issues related to the significance and the components of cross-cultural communication in the workplace and beyond. First, a more complex and critical approach to Intercultural Communication will be introduced by problematizing national /ethnocentric approaches. Business negotiation and lobbying will then be examined within the framework of globalization and the need for intercultural awareness and sensitivity to break down cultural barriers. Finally, the role of language in human interaction and identity will be examined with special reference to the role and status of English Language as a Lingua Franca of our times and its far-reaching implications.

The content of the course consists of ten units:

1. An introduction to the significance and components of communication in business and politics
2. Obstacles & barriers to intercultural communication
3. Ethics in intercultural communication
4. Negotiation and Mediation in business and politics. Lobbying as an efficient tool for intercultural business
5. The role of language in intercultural communication.
6. English as a Global Lingua Franca and intercultural communication

Online self-study courses. Online sessions will take place.

Timetable:

Online sessions will take place for introduction, students’ support, questions and feedback on the following dates (from 2:00 to 4:00 CET):
1) 6th March 2024
2) 13th March 2024
3) 20th March 2024
4) 10th April 2024
5) 17th April 2024

• EUNICE student: enrolled as a student (Masters) in one of the universities of EUNICE European University alliance.
• B2 level of English or French.

Study Level: Master

• Submit your application via the button ‘Apply Now’.
• Please keep in mind that the number of participants could be limited for each course. Application does not guarantee enrolment in the course.
• The course participants will be selected based on criteria specified in the study guide.
• Your home university will inform you whether you have been accepted and provide further information about the next steps.

Specific instructions in some universities:

• BTU students: for questions about enrolment and recognition at your university, you can visit this website or contact Bernd.Groll@b-tu.de
• UC students: except for the Language courses, in order to ask for ECTS recognition at your university, you must also apply at the internal UC Virtual Mobility call available from 10 July 2023.
• UVAASA students: click here to know more about this course’s ECTS recognition at your university.
• UPHF students: make sure to ask the approval of your director of studies (responsable pédagogique) before applying. For any question, you can contact the EUNICE office: eunice@uphf.fr
• KU students: all students apply via UniversityAdmissions. Find more information here: apply to master’s (universityadmissions.se) and here: bachelor’s requirements (universityadmissions.se)
• UoP students: for questions about enrolment and recognition please consult  the responsible person  at your university (Director of Studies or ECTS coordinator) or contact a.vogopoulou@go.uop.gr

Any question? Contact your EUNICE courses coordinator.