MARKETING PROCUREMENT

The objective of the course Marketing Procurement is for students to be able to analyse companies’ international purchasing strategies in order to understand the issues involved and their implications for the overall operation of the company.

The course consists of synchronous lessons (18 hours in total) on the following topics:

• Identification of purchasing issues (Kraljik matrix, Pareto analysis of suppliers, etc)
• Purchasing process adapted to the challenges: study of needs, specifications, sourcing, selection matrix, notion of internal customer and supplier
• Company policy and purchasing policy
• Purchasing intelligence: supplier mapping
• Buyer ethics and responsibility

• EUNICE student (bachelor or master level): enrolled as a bachelor’s degree student in one of the universities of EUNICE European University consortium (check its members here).
• B2 level of English.

Study Level: Bachelor, Master

• Submit your application via the button ‘Apply Now’.
• Please keep in mind that the number of participants could be limited for each course. Application does not guarantee enrolment in the course.
• The course participants will be selected based on criteria specified in the study guide.
• Your home university will inform you whether you have been accepted and provide further information about the next steps.

Specific instructions in some universities:

• BTU students: for questions about enrolment and recognition at your university, you can visit this website.
• UPHF students: make sure to ask the approval of your director of studies (responsable pédagogique) before applying. For any question, you can contact the EUNICE office: eunice@uphf.fr.
• UoP students: questions about enrolment and recognition can be answered by your Director of Studies or ECTS Coordinator, or you can contact eunice@go.uop.gr.

Any questions about enrolment or credit recognition? Contact your EUNICE course coordinator.