INTRODUCTION TO INTERNATIONAL BUSINESS

The introduction course to international business will teach you how to:

• Identify and explain the elements and features of international business environment.
• Identify and explain the basic concepts and approaches from an international perspective in the areas of management, human resource management and cross-cultural management, marketing, sustainability, and entrepreneurship.
• Understand how the above-mentioned basic concepts, theories and approaches related to specific business cases and company strategies.

The subjects covered during the international business course include international management, cross-cultural management, international human resource management, international marketing, international entrepreneurship and sustainability. There may also be a session given by a representative of an international company, which will help students to bring together different aspects of the international business world.

Units:

1. International Management
2. International Human Resource Management
3. Cross-Cultural Management
4. International Marketing
5. International Entrepreneurship

Timetable:

All timetables are in Europe/Helsinki time zone

Lecture 1: 10 March 13:00-16:00

Lecture 2: 12 March 14:00-16:00

Lecture 3: 14 March 14:00-16:00

Lecture 4: 17 March 14:00-16:00

Lecture 5: 19 March 14:00-16:00

Lecture 6: 21 March 14:00-16:00

• EUNICE student: enrolled as a student in one of the universities of EUNICE European University consortium (check universities here).
• B2 level of English.

Study Level: Bachelor

• Submit your application via the button ‘Apply Now’.
• Please keep in mind that the number of participants could be limited for each course. Application does not guarantee enrolment in the course.
• The course participants will be selected based on criteria specified in the study guide.
• Your home university will inform you whether you have been accepted and provide further information about the next steps.

Specific instructions in some universities:

• BTU students: for questions about enrolment and recognition at your university, you can visit this website.
• UPHF students: make sure to ask the approval of your director of studies (responsable pédagogique) before applying. For any question, you can contact the EUNICE office: eunice@uphf.fr.
• UoP students: questions about enrolment and recognition can be answered by your Director of Studies or ECTS Coordinator, or you can contact eunice@go.uop.gr.

Any questions about enrolment or credit recognition? Contact your EUNICE course coordinator.