GLOBAL TRENDS IN BRANDING

The Global Trends in Branding course will teach you how to:

• Define and understand the concepts in branding, global branding.
• Identify segmentation aspects related to internationalization, globalisation, glocalisation and hyper localisation of brands.
• Demonstrate an understanding of the forces shaping trends and mega trends.
• Illustrate how trends may influence brands

GLOBAL TRENDS IN BRANDING

After completing this course, you will have a broader knowledge of the following topics:

• Basics of brands, branding
• Global branding
• Internationalisation versus localisation
• Driving forces of trends, megatrends

The course includes online delivered materials, individual and group assignments and an exam.

Timetable:

*Time zone: Europe/Helsinki*

14 Jan 2025 14.00-16.00 (kick-off session)

• EUNICE student: enrolled as a student in one of the universities of EUNICE European University consortium (check universities here).
• B2 level of English.
• Bachelor’s or Master’s student

Study Level: Bachelor, Master

• Submit your application via the button ‘Apply Now’.
• Please keep in mind that the number of participants could be limited for each course. Application does not guarantee enrolment in the course.
• The course participants will be selected based on criteria specified in the study guide.
• Your home university will inform you whether you have been accepted and provide further information about the next steps.

Specific instructions in some universities:

• BTU students: for questions about enrolment and recognition at your university, you can visit this website.
• UPHF students: make sure to ask the approval of your director of studies (responsable pédagogique) before applying. For any question, you can contact the EUNICE office: eunice@uphf.fr.
• UoP students: questions about enrolment and recognition can be answered by your Director of Studies or ECTS Coordinator, or you can contact eunice@go.uop.gr.

Any questions about enrolment or credit recognition? Contact your EUNICE course coordinator.