INTRODUCTION TO INTERCULTURAL COMMUNICATION IN BUSINESS AND POLITICS

The aim of the course Introduction to Intercultural Communication in Business and Politics is to familiarize its participants with issues related to the significance and the components of cross-cultural communication in the workplace and beyond. First, a more complex and critical approach to Intercultural Communication will be introduced by problematizing national /ethnocentric approaches. Business negotiation and lobbying will then be examined within the framework of globalization and the need for intercultural awareness and sensitivity to break down cultural barriers.

Finally, the role of language in human interaction and identity will be examined with special reference to the role and status of English Language as a Lingua Franca of our times and its far-reaching implications.

The content of the course consists of ten units:

1. An introduction to the term, significance and components of communication in business and politics
2. Obstacles & barriers to intercultural communication
3. Ethics in intercultural communication
4. Negotiation and Mediation in business and politics. Lobbying as an efficient tool for intercultural business
5. The role of language in intercultural communication.
6. English as a Global Lingua Franca and intercultural communication

A combination of synchronous and asynchronous activities

Timetable:

Online live sessions, Wednesdays, 13:00 -15:00 CET.
5, 12 and 19 March 2025
2, 9 and 30 April 2025

• B2 Level of competency in English (CEFR Levels)
• EUNICE student: enrolled as a student (Bachelor, Masters, PhD) in one of the universities of EUNICE European University consortium (check universities here).

Study Level: Bachelor, Master, PhD

• Submit your application via the button ‘Apply Now’.
• Please keep in mind that the number of participants could be limited for each course. Application does not guarantee enrolment in the course.
• The course participants will be selected based on criteria specified in the study guide.
• Your home university will inform you whether you have been accepted and provide further information about the next steps.

Specific instructions in some universities:

• BTU students: for questions about enrolment and recognition at your university, you can visit this website.
• UPHF students: make sure to ask the approval of your director of studies (responsable pédagogique) before applying. For any question, you can contact the EUNICE office: eunice@uphf.fr
• UoP students: questions about enrolment and recognition can be answered by your Director of Studies or ECTS Coordinator, or you can contact eunice@go.uop.gr

Any questions about enrolment or credit recognition? Contact your EUNICE courses coordinator.