Content Marketing Strategy

Transform your digital marketing skills and personal brand in this dynamic, fully online course that combines cutting-edge theory with real-world practice. Whether you’re aiming to boost your professional presence, launch a personal blog, or drive business growth, discover how to create compelling content that captivates audiences and builds genuine connections.

This comprehensive course takes you through the complete content marketing journey:

• Learn the evolution and future of content marketing in the digital age
• Master the Marketing Media Trifecta: earned, owned, and paid media
• Develop powerful storytelling techniques that make you stand out online
• Create strategic content frameworks for both personal and professional success
• Build practical skills in personal branding, blog creation, content repurposing, and promotion
• Learn how to build and engage your own online community

This is an online, self-study course.

Total workload: 81 hours
• Video lectures: 10 hours
• Quizzes: 10 hours
• Individual work (assigned readings, supplementary readings, worksheets): 46 hours
• Interactive activities: 15 hours

Timetable:

• Online self-study

• EUNICE student: enrolled as a Bachelor student in one of the universities of EUNICE European University consortium (check universities here).
• B2 level in English.

Study Level: Bachelor

Apply via this form.

Specific instructions in some universities:

• BTU applicants: for questions about enrolment and recognition at your university, you can visit this website
• UPHF applicants: make sure to ask the approval of your director of studies (responsable pédagogique) before applying. For any question, you can contact the EUNICE office: eunice@uphf.fr
• UoP applicants: questions about enrolment and recognition can be answered by your Director of Studies or ECTS Coordinator, or you can contact eunice@go.uop.gr

Any questions about enrolment or credit recognition? Contact your EUNICE courses coordinator.