This course explores the role of communication in the modern sports context, with a focus on digital media such as podcasts, video and photography. Participants will learn fundamental storytelling techniques, multimedia content production and institutional communication analysis in sports contexts, including clubs, athletes and organizations. Practical sessions with experts in the field will be included.
Objectives
- Promote theoretical and practical understanding of communication in sport.
- Develop digital skills applied to sport.
- Stimulate creativity and the production of content for multiple platforms.
- Foster collaborative work in an international context.
- Encourage contact with professionals in the sector.
Learning outcomes
- Understand the strategic role of communication in sport.
- Develop practical skills in creating audiovisual content (podcast, video, photography).
- Analyze the communication strategies of sports clubs and organizations.
- Work as part of a team in multicultural and digital contexts.
- Critically reflect on the social and media impact of sport.
