Content Marketing Strategy

Transform your digital marketing skills and personal brand in this dynamic, fully online course that combines cutting-edge theory with real-world practice. Whether you’re aiming to boost your professional presence, launch a personal blog, or drive business growth, discover how to create compelling content that captivates audiences and builds genuine connections.

This comprehensive course takes you through the complete content marketing journey:

• Learn the evolution and future of content marketing in the digital age
• Master the Marketing Media Trifecta: earned, owned, and paid media
• Develop powerful storytelling techniques that make you stand out online
• Create strategic content frameworks for both personal and professional success
• Build practical skills in personal branding, blog creation, content repurposing, and promotion
• Learn how to build and engage your own online community

This is an online, self-study course.

Total workload: 81 hours
• Video lectures: 10 hours
• Quizzes: 10 hours
• Individual work (assigned readings, supplementary readings, worksheets): 46 hours
• Interactive activities: 15 hours

Timetable:

• Online self-study

• EUNICE student: enrolled as a Bachelor student in one of the universities of EUNICE European University consortium (check universities here).
• B2 level in English.

Study Level: Bachelor

Apply via this form.

Specific instructions in some universities:

• BTU applicants: A Learning Agreement must be completed in advance in coordination with your departmental advisor. Please contact your examination office and study programme coordinator in good time once you are accepted for the courses you would like to attend. For any other questions you can contact: eunice@b-tu.de
• UPHF applicants: make sure to ask the approval of your director of studies (responsable pédagogique) before applying. For any question, you can contact the EUNICE office: eunice@uphf.fr
• UoP applicants: questions about enrolment and recognition can be answered by your Director of Studies or ECTS Coordinator, or you can contact eunice@go.uop.gr

Any questions about enrolment or credit recognition? Contact your EUNICE courses coordinator.