DESIGN THINKING IN CREATING A BUSINESS CONCEPT

DESIGN THINKING IN CREATING A BUSINESS CONCEPT

The course aims to familiarise students with the fundamentals of entrepreneurship and business modelling, with an emphasis on tailoring solutions to problems through user-centric innovation. The Design Thinking method plays a key role here as an iterative process of designing innovations. In addition, students learn tools for creating a business model and the principles of their use. The project part of the module involves applying the Design Thinking process in creating a business idea to solve a diagnosed problem by taking a holistic, user-centred view of the issue. Moreover, prototyping and testing the designed solution supports the development of critical thinking, teamwork and understanding the expectations of a potential customer.

The programme of the course is divided into five units:

1. Principles of entrepreneurship and business modelling.
2. An Introduction to Design Thinking: an iterative innovation design process.
3. Creation of innovative business ideas with problem-solution fit (e.g. user-centric innovation using the Value Proposition Canvas and Design Thinking approach).
4. Prototyping and visualisation of business concepts using LEGO® SERIOUS PLAY®
5. Rules for generating a business model based on the Business Model Canvas and Lean Canvas methodology.

For a detailed description of the course, please refer to the course study guide below (it will open in a new tab).

Timetable:

Online consultations once a week. Dates will be given during the kick-off meeting with students (online-live session): 15 October, 2024, at 17:00 (CEST).

• EUNICE student: enrolled as a bachelor’s or master’s degree student in one of the universities of EUNICE European University consortium (check the partner universities here).
• English B2

Study Level: Bachelor, Master

• Submit your application via the button ‘Apply Now’.
• Please keep in mind that the number of participants could be limited for each course. Application does not guarantee enrolment in the course.
• The course participants will be selected based on criteria specified in the study guide.
• Your home university will inform you whether you have been accepted and provide further information about the next steps.

Specific instructions in some universities:

• BTU students: for questions about enrolment and recognition at your university, you can visit this website
• UPHF students: make sure to ask the approval of your director of studies (responsable pédagogique) before applying. For any question, you can contact the EUNICE office: eunice@uphf.fr
• UoP students: questions about enrolment and recognition can be answered by your Director of Studies or ECTS Coordinator, or you can contact eunice@go.uop.gr

Any questions about enrolment or credit recognition? Contact your EUNICE courses coordinator.