Digital Marketing

The course “Digital Marketing” explores key strategies and tools of digital marketing applied to global commerce. Drawing on industry case studies, the course provides practical insights into digital marketing, SEO, social media, content marketing, customer experience, and data analytics. Designed for both Bachelor’s and Master’s level students, the course offers interactive modules with quizzes and real-world examples to equip learners with the skills needed to navigate and succeed in the rapidly evolving world of international e-commerce and digital marketing.

Teaching language: English

1. Mode of Delivery: online live and self-study

2. Learning resources and tools: written texts, case studies, Google Analytics, SEO tools, social media platforms…

Units:

1. Introduction to Digital Marketing & E-commerce
2. Digital Strategy & International Expansion
3. SEO and Search Engine Marketing (SEM) for E-commerce
4. Social Media & Content Marketing
5. Conversion & Customer Experience
6. Data Analytics & Future Trends

Timetable:

Weekly live sessions.

• EUNICE student: enrolled as a student (Bachelor or Master) in one of the universities of EUNICE European University consortium (check universities here).
• English level: B2.
• Basic understanding of e-commerce, digital marketing or business concepts.

Study Level: Bachelor, Master

• Submit your application via the button ‘Apply Now’.
• Please keep in mind that the number of participants could be limited for each course. Application does not guarantee enrolment in the course.
• The course participants will be selected based on criteria specified in the study guide.
• Your home university will inform you whether you have been accepted and provide further information about the next steps.

Specific instructions in some universities:

• BTU students: for questions about enrolment and recognition at your university, you can visit this website.
• UPHF students: make sure to ask the approval of your director of studies (responsable pédagogique) before applying. For any question, you can contact the EUNICE office: eunice@uphf.fr
• UoP students: for questions about enrolment and recognition please consult  the responsible person at your university (Director of Studies or ECTS coordinator) or contact eunice@go.uop.gr

Any questions about enrolment or credit recognition?  Contact your EUNICE courses coordinator.