Problem Based Learning: Running an Import/Export Project for a Company

The course “Problem Based Learning: Running an Import/Export Project for a Company” will enable the studentds to gain a comprehensive understanding of market approaches, to measure the success of international trade missions and key metrics and to identify areas of future improvements.

Targeted skills: Formulate an international trade strategy – Manage international operations – Conduct marketing actions – Sell a commercial offer.

Objectives and professional issue: Deploy the offer internationally, integrating marketing, sales, logistics, intercultural, transportation, suppliers, procurement, and quality aspects.

Teaching language: English

1. Mode of Delivery: online live

2. Learning resources and tools: Moodle, cooperative learning methods

Units:

1. Company presentation / global strategy / products portfolio and positioning
2. Market research and Analysis
3. Market entry strategy / distribution channels and logistics /identification of market opportunities
4. Competitive pricing Market entry strategy
5. Test the market and get practical experience
6. Conclusion

Timetable:

90-minute weekly live sessions.

• EUNICE student: enrolled as a student (third year Bachelor) in one of the universities of EUNICE European University consortium (check universities here).
• English level: B2.
• In Marketing: conducting marketing researches and identifying potentials and routes to markets.
• In Sales: selling a commercial offer.
• Commercial communication.
• Availability of students during the 5th semester.

Study Level: Bachelor

• Submit your application via the button ‘Apply Now’.
• Please keep in mind that the number of participants could be limited for each course. Application does not guarantee enrolment in the course.
• The course participants will be selected based on criteria specified in the study guide.
• Your home university will inform you whether you have been accepted and provide further information about the next steps.

Specific instructions in some universities:

• BTU students: for questions about enrolment and recognition at your university, you can visit this website.
• UPHF students: make sure to ask the approval of your director of studies (responsable pédagogique) before applying. For any question, you can contact the EUNICE office: eunice@uphf.fr
• UoP students: for questions about enrolment and recognition please consult  the responsible person at your university (Director of Studies or ECTS coordinator) or contact eunice@go.uop.gr

Any questions about enrolment or credit recognition?  Contact your EUNICE courses coordinator.