Problem Based Learning: Running an Import/Export Project for a Company

The course “Problem Based Learning: Running an Import/Export Project for a Company” will enable the studentds to gain a comprehensive understanding of market approaches, to measure the success of international trade missions and key metrics and to identify areas of future improvements.

Targeted skills: Formulate an international trade strategy – Manage international operations – Conduct marketing actions – Sell a commercial offer.

Objectives and professional issue: Deploy the offer internationally, integrating marketing, sales, logistics, intercultural, transportation, suppliers, procurement, and quality aspects.

Teaching language: English

1. Mode of Delivery: online live

2. Learning resources and tools: Moodle, cooperative learning methods

Units:

1. Company presentation / global strategy / products portfolio and positioning
2. Market research and Analysis
3. Market entry strategy / distribution channels and logistics /identification of market opportunities
4. Competitive pricing Market entry strategy
5. Test the market and get practical experience
6. Conclusion

Timetable:

90-minute weekly live sessions.

• EUNICE student: enrolled as a student (third year Bachelor) in one of the universities of EUNICE European University consortium (check universities here).
• English level: B2.
• In Marketing: conducting marketing researches and identifying potentials and routes to markets.
• In Sales: selling a commercial offer.
• Commercial communication.
• Availability of students during the 5th semester.

Study Level: Bachelor

• Submit your application via the button ‘Apply Now’.
• Please keep in mind that the number of participants could be limited for each course. Application does not guarantee enrolment in the course.
• The course participants will be selected based on criteria specified in the study guide.
• Your home university will inform you whether you have been accepted and provide further information about the next steps.

Specific instructions in some universities:

• BTU students: a Learning Agreement must be completed in advance in coordination with your departmental advisor. Please contact your examination office and study programme coordinator in good time once you are accepted for the courses you would like to attend. For any other questions you can contact: eunice@b-tu.de
• UPHF students: make sure to ask the approval of your director of studies (responsable pédagogique) before applying. For any question, you can contact the EUNICE office: eunice@uphf.fr
• UoP students: for questions about enrolment and recognition please consult  the responsible person at your university (Director of Studies or ECTS coordinator) or contact eunice@go.uop.gr

Any questions about enrolment or credit recognition? Contact your EUNICE courses coordinator.