Introduction to Strategic Business Development

Success in the modern economy requires understanding what is valuable to target customers and
how superior value is innovated, organised and delivered in digital economy by business strategy. This online course will teach the essentials of planning and implementing a winning strategy. By successfully completing the course the student learns the purpose, key concepts, content and
process of strategy development, implementation and evaluation.

This is an online, self-study course including videos, readings, and quizzes.

Timetable:

• Online self-study

• EUNICE student: enrolled as a student in one of the universities of EUNICE European University consortium (check universities here).
• B2 level in English.

Study Level: Bachelor, Master

Apply via this form.

Specific instructions in some universities:

• BTU applicants: for questions about enrolment and recognition at your university, you can visit this website
• UPHF applicants: make sure to ask the approval of your director of studies (responsable pédagogique) before applying. For any question, you can contact the EUNICE office: eunice@uphf.fr
• UoP applicants: questions about enrolment and recognition can be answered by your Director of Studies or ECTS Coordinator, or you can contact eunice@go.uop.gr

Any questions about enrolment or credit recognition? Contact your EUNICE courses coordinator.