Internet Marketing 26-27 S2

The INTERNET MARKETING course aims to provide students with knowledge on:

• The fundamental concepts and principles of Business Process Management (BPM).
• Business Process Model and Notation (BPMN) and its application in process modeling.
• Methods for analyzing, designing, and optimizing business processes.
• The principles of process automation and workflow management.
• Digital tools used for business process modeling, simulation, and automation, including platforms such as ADONIS and Bonita BPM.

The programme of the course is divided into units:

1. Introduction to Business Process Management (BPM)
2. BPMN Fundamentals
3. Process Modelling Techniques and Process Analysis and Optimization
4. Process Automation Tools and Process Simulation and Case Studies
5. Final Project

For a detailed description of the course, please refer to the course study guide above (it will open in a new tab).

Timetable:

The course will consist of 15 lecture meetings. Each meeting will last 2 academic hours, i.e. 90 minutes. The total duration of the course will be 30 academic hours, corresponding to 22.5 clock hours.

• EUNICE bachelor’s, master’s and doctoral student enrolled as one of the universities of EUNICE European University consortium (check the partner universities here).
• Available to students in Electronic Business, Management, E-commerce, and related fields, but not limited to these programmes.
• English B2.

Study Level: Bachelor, Master, PhD

• Submit your application via the button ‘Apply Now’.
• Please keep in mind that the number of participants could be limited for each course. Application does not guarantee enrolment in the course.
• The course participants will be selected based on criteria specified in the study guide.
• Your home university will inform you whether you have been accepted and provide further information about the next steps.

Specific instructions in some universities:

• BTU students: a Learning Agreement must be completed in advance in coordination with your departmental advisor. Please contact your examination office and study programme coordinator in good time once you are accepted for the courses you would like to attend. For any other questions you can contact: eunice@b-tu.de
• UPHF students: make sure to ask the approval of your director of studies (responsable pédagogique) before applying. For any question, you can contact the EUNICE office: eunice@uphf.fr
• UoP students: questions about enrolment and recognition can be answered by your Director of Studies or ECTS Coordinator, or you can contact eunice@go.uop.gr

Any questions about enrolment or credit recognition? Contact your EUNICE courses coordinator.