Microcredential — Consumer Behaviour, AI Tools and Sustainable Destination Strategies

During the EUNICE Microcredential in Smart Tourism Marketing Lab: Consumer Behaviour, AI Tools and Sustainable Destination Strategies, students will learn to develop responsible marketing strategies and use AI and data-driven tools to support sustainable tourism destinations.

The content of the course consists of six units:

1. Smart Tourism Destinations: Concepts, Challenges and Stakeholders.
2. Consumer Behaviour and the Sustainable Tourist.
3. AI & Digital Tools for Tourism: From Theory to Practice.
4. Data-Driven Marketing for Sustainable Tourism.
5. Designing Responsible Visitor Experiences (with industry guests).
6. Applied Project: Smart Tourism Action Pack.

Online live classess.

• No specific prior course is required.
• The microcredential is open to Bachelor’s, Master’s and Doctoral students and to professionals with an interest in tourism, marketing, business or related fields.
• Participants should have sufficient English proficiency to follow the couse.
• Basic digital literacy is expected; no advanced programming or AI expertise is required.

Study Level: Admin/tech Staff, Bachelor, Master, PhD, Professionals, Teachers/Researchers

• Submit your application via the button ‘Apply Now’.
• Please keep in mind that the number of participants could be limited for each course. Application does not guarantee enrolment in the course.
• Application Results:
  • After the applications deadline and before the start date of the course, applicants will receive an email informing them of the outcome of their application: accepted, rejected, or placed on the waiting list.
  • Selection will be based on the prerequisites specified in the study guide, the suitability of the applicant’s profile according to the instructors’ criteria, and the order in which applications were submitted.
  • Queries can be directed to: eunice@unican.es
• Payment Method:
  • Microcredentials are FREE for the EUNICE Community (students enrolled and staff in the ten partner universities).
  • External participants who are accepted onto a course will receive an individual email with payment instructions. They will be charged the fee specified for each course.

Microcredentials are FREE for the EUNICE Community (students enrolled and staff in the ten partner universities).